The Thanksgiving Day Bike Ride is shining a light on road safety in Pima County.
On Thursday, cyclists spent the morning on a bike ride to bring awareness to the dangers for motorcyclists, pedestrians and cyclists throughout the County.
Cyclefit Solutions says it's the first year they partnered with a charity: Look! Save a Life.
Tim Carolan is the owner of Cyclefit Solutions. He says this event has become a "great Thanksgiving tradition." But it also comes with a serious message: "trying to make the roads safer for all of us. Whether we're cyclists, pedestrians walking in a sidewalk, and drivers, making the awareness that we need to put our phones down and be aware of our surroundings."
Tucson Police Department are participating in the ride. Their police cars will be wrapped with the bright yellow and black Look! Save a Life graphics. It's meant to call attention to distracted driving.
The message from TPD, Look! Save a Life, and Cyclefit Solutions is for the Tucson community to know, "don't drive distracted, a moment's distraction can be a lifetime of regret."
The ride began at 7:00 a.m. with registration check-in and a social gathering at the Starbucks at 1825 East River Road. At 8:00 a.m. riders took off for a 43-mile ride.
