MoviePass subscribers, listen up.
The monthly subscription service is adding surge pricing for in-demand times and films at the movie theater.
Right now, you can see one movie a day for $10 a month, but that bargain price will now no longer apply to all titles and times.
For example, a nighttime showing of the latest blockbuster could cost users a few extra dollars to book, and MoviePass will tip customers to when surge pricing is added for a particular show. The fees will range from $2 to $6, depending on the film.
MoviePass indicates which movies are affected by peak pricing by including a red lightning icon above the specific showtime.
You'll also be warned that a movie may be entering peak pricing soon with a gray lightning icon.
In order to bypass these new fees, MoviePass plans to release a new "Peak Pass" subscription plan in the coming weeks.
