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Build-A-Bear ends 'Pay Your Age' promotion, closes lines due to 'safety concerns'

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Before stores even opened for the day in Arizona, Build-A-Bear announced early Thursday that it had closed its lines to new guests hoping to take advantage of its "Pay Your Age" promotion.

"Per local authorities, we cannot accept additional Guests at our U.S. Build-A-Bear Workshop locations due to crowd and safety concerns," the company wrote in a statement on its website. "We have closed lines in our U.S. stores. We understand some of our Guests are disappointed and we will reach out directly as soon as possible."

Under the promotion, people were able to make their own stuffed animal and the price would be equivalent to their age. So, a 4-year-old would pay $4, a five-year-old pays $5, and so on. 

Build-A-Bear has one location in Tucson, at Tucson Mall.